PPC

PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way to buy targeted visits to a website, landing page, or app by paying for the click itself. PPC is commonly used on search engines like Google and social media platforms like Facebook. 

How it works:

• Advertisers bid: Advertisers bid on specific keywords or phrases related to their business. 
• Ads appear in search results: When someone searches for those keywords, the advertiser’s ad can appear on the search results page (SERP). 
• Payment on click: The advertiser only pays when a user clicks on their ad. 
• Cost-effective: PPC is often seen as a cost-effective way to generate leads and sales because you only pay for actual clicks. 

Examples of PPC platforms:

• Google Ads: Allows businesses to bid on keywords for ad placement on Google search results. 
• Facebook Ads: Allows businesses to target users based on interests, demographics, and more. 
• Amazon PPC: Allows businesses to advertise products on Amazon search results. 

PPC vs. SEO:

• PPC: Involves paying to have ads appear in search results.
• SEO: Focuses on optimizing a website to rank higher in organic search results. 

Benefits of PPC:

• Targeted audience: PPC allows advertisers to target specific demographics and interests. 
• Measurable results: PPC campaigns can be easily tracked and measured. 
• Scalable: PPC campaigns can be scaled up or down as needed.